From the outside world it can seem simple- bloggers post a few words and opinions, a few images and hey presto- prestige is achieved, freebies are sent to review, and you have brands everywhere looking for collaborations. This is not true. And I would advise anyone who is thinking of starting a blog to really research the work before going in to it half-heartedly. If you were to look back five to ten years, the word blog was still a rather foreign concept. They were around sure, but the crazy heights and celebrity scales in which bloggers have now reached, was unfathomable. Blogs were a place to spill your thoughts, add in a few…